A HealthTech Agency
Virginie Druenne and Cyril Cassard, two partners working together toward the shared goal of innovating healthcare content
Partners
Founding of the agency
Cyril Cassard onboards
Launching medical podcasts
Virginie Druenne 
“Following her studies at Science-Po Bordeaux and a master’s degree from HEI Paris, Virginie joined a specialized healthcare communications agency. The idea of creating her own agency took hold very quickly, and in 2004, Virginie founded Pyramidale Communication. Driven by a passion for the medical field and new technologies, Virginie built the agency in her own image: prioritizing client relationships and demonstrating conviction in every initiative. Always at the forefront of innovation, the agency grew and established itself as a highly specialized and fully digital agency.”
“Our talented teams are our greatest strength.
Rigor and flexibility are the foundation of our client relationships.”
Virginie Druenne – Operations director
Starting out in the pharmaceutical industry
Partner at pyramidale communication
Founding of “Rare à l'écoute”
Cyril Cassard
“Pharmacist, former hospital resident, and graduated of Sup de Co Paris, Cyril Cassard began his career in the pharmaceutical industry, progressing, for 17 years, from responsibility positions to head of medical marketing and BU. In 2016, he joined Pyramidale Communication as a partner to support the agency’s development. He brings his knowledge of the healthcare field, medical expertise and keen interest for new technologies.”
“My experience within the pharmaceutical industry has enabled me to develop an in-depth understanding of the sector and its challenges, which I share with the agency’s medical teams to deliver work that is more accurate and closely aligned with our clients’ expectations.”
Cyril Cassard – Director-general
Partners
Founding of the agency
Cyril Cassard onboards
Launching medical podcasts
Virginie Druenne
“Following her studies at Science-Po Bordeaux and a master’s degree from HEI Paris, Virginie joined a specialized healthcare communications agency. The idea of creating her own agency took hold very quickly, and in 2004, Virginie founded Pyramidale Communication. Driven by a passion for the medical field and new technologies, Virginie built the agency in her own image: prioritizing client relationships and demonstrating conviction in every initiative. Always at the forefront of innovation, the agency grew and established itself as a highly specialized and fully digital agency.”
“Our talented teams are our greatest strength.
Rigor and flexibility are the foundation of our client relationships.”
Virginie Druenne – Operations director
Starting out in the pharmaceutical industry
Partner at pyramidale communication
Founding of “Rare à l'écoute”
Cyril Cassard
“Pharmacist, former hospital resident, and graduated of Sup de Co Paris, Cyril Cassard began his career in the pharmaceutical industry, progressing, for 17 years, from responsibility positions to head of medical marketing and BU. In 2016, he joined Pyramidale Communication as a partner to support the agency’s development. He brings his knowledge of the healthcare field, medical expertise and keen interest for new technologies.”
“My experience within the pharmaceutical industry has enabled me to develop an in-depth understanding of the sector and its challenges, which I share with the agency’s medical teams to deliver work that is more accurate and closely aligned with our clients’ expectations.”
Cyril Cassard – Director-general
Our values
Management
Virginie and Cyril have been running Pyramidale Communication since 2016: Virginie ovesees the creative and sales teams and Cyril manages the medical teams. In 2020, the health crisis prompted the two partners to reconsider the agency’s structure and the approach to the teams.
Digital
The agency is rapidly developing performance-related digital tools such as Krunch® (INPI-registered trademarks) a KOL/OL mapping solution adopted by numerous laboratories, and medical podcasts, a new channel that Pyramidale Communication is quickly converting into a fully-fledged media for its clients.
Engagement
The teams mastered remote work through powerful collaborative tools such as Slack and Asana, while gaining recognized skills in SEO and social media influence.
RARE à l'écoute
Deeply involved in rare diseases and drawing on her Digital Health expertise, Pyramidale Communication launched “RARE à l’écoute”, the 1st podcast dedicated to rare diseases, now operating as an independent company.
“Pyramidale Communication holds several INPI-registered trademarks, produces a wide range of medical podcasts, and manages the social media communications for many laboratories.”