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Snack content: an effective and modern
marketing strategy

October 17, 2024 — published by Pyramidale Communication, medical communications agency

What is snack content?

Snack content, also known as micro-content, is short, punchy content designed for quick and easy viewing, often on mobile devices. Much like snacking on food, these small bites of information aim to immediately capture the user’s attention and elicit a quick response. With just a few lines of text, an image, a short video, or a meme, snack content meets the growing demad for quick and entertaining information.

The objectives of snack content

1. Capture Attention: Short content is particularly effective at grabbing attention of healthcare professionals, who are often overwhelmed with information. Thanks to its succinct format and impactful nature, this content is easily consumable on the go, whether on public transportation or during short breaks throughout the day.

2. Improve Engagement: Snack content generates strong and rapid engagement by encouraging healthcare professionals to interact immediately, through likes, comments, or shares. This interaction increases the visibility of the content and strengthens the relationship between the brand and its audience.

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3. Increase Social Media Reach: The more a piece of content is shared and commented on, the more likely it is to go viral. Social media algorithms favor posts with high interaction, thereby increasing the organic reach of publications.

Examples of snack content

1. Social Media Posts: Use platforms such as LinkedIn and X (Twitter) to share short, visual messages.

2. Short Videos: Create videos that are less than two minutes long and quickly capture attention. For example, the SNCF Connect video, which generated nearly 75,000 views in 45 seconds thanks to its entertaining and offbeat style.

3. Infographics: These visuals synthesize complex information into a single clear and attractive image, generating significant engagement and virality.

4. Quotes: this powerful and inspiring format that often generates strong engagement. They convey the brand’s DNA and help establish an emotional connection with the audience.

How to create effective snack content?

1. Content Quality: Even if it is short, snack content must be high quality. It should be easily understandable and have an impact.

2. Adaptation to the Medium: Each platform has its own specificities. Content must be optimized for the distribution channel and its formats and limitations must be respected.

3. Follow Trends: Snack content must be in tune with current trends and news to be relevant. Constant monitoring of social media allows you to draw inspiration from viral content and create posts accordingly.

4. Regularity Posting: Consistency maintains audience interest and builds an ongoing relationship. Regular posting is the key to building
a loyal community of followers.

In short, snack content has become an essential part of modern digital healthcare marketing. It captures attention, improves engagement, and expands reach across all channels while seamlessly fitting into an overall content strategy.

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