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KOLS/DOLS: towards a new STRATEGIC MAPPING

October 11, 2022 — published by Pyramidale Communication

KOLS/DOLS : vers un nouveau MAPPING STRATÉGIQUE

KOL MAPPING: a primordial cartography

Anyone who has ever launched a product knows that mastering the therapeutic area is essential to saving considerable time, especially in new and/or highly competitive markets.
Top KOLs are easy to identify: almost everyone knows them, and they stand out because of their scientific output.

What is less straightforward, and far more time-consuming, is accurately identifying the 200 KOLs, OLs, and rising stars in a therapeutic area.

This is where mapping comes in and makes all the difference :

Identification of national KOLs
Regional leaders
Rising stars

But more importantly: who works with whom?
Where are the collaborative affinities?
At Pyramidale Communication, we can carry out this mapping in 6 to 8 weeks.

This KOL mapping is valuable not only for product launches but also for staying vigilant and connected to your market.
The effectiveness of an operational strategy depends on the synergies it incorporates
Today, however, the rules have changed. While it is still essential to know the key opinion leaders (KOLs) in a therapeutic area, new players are emerging: Digital Opinion Leaders

KOL/DOL: an innovative combination

Since the Covid crisis, physicians’ interests and their behavior on social media have changed considerably.
Today, over 130,000 physicians have LinkedIn accounts. Twitter has become a major platform for discussion (#doctoctoc, #médecins).
Discussion groups have formed around key scientific topics.

Mastering the latest communication codes and search algorithms makes it possible to create a precise and engaging mapping..

DOLs—unlike KOLs—are not necessarily all physicians and do not have the same sphere of influence: they can be physiotherapists, nurses, health journalists, patient experts, and more.

With active and engaged followings that ensure the virality of their posts, these DOLs can no longer be excluded from digital strategies.

We know the criteria for recognizing a KOL: