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When podcasts become part of a healthcare digital strategy

July 18, 2022 — published by Pyramidale Communication

Quand le podcast s’invite dans la stratégie digitale santé

let’s start with the figures
…for 2022

How many French people listen to audio content daily?
82% (Médiamétrie 2022)

Nearly 200 million podcasts are listened to every month in France.

Today, 48% of French audio consumption is digital: the big winner among all audio content is the PODCAST.

En terme de croissance, le podcast est passé de 10,9 millions d’auditeurs à 17.6 million in 2022: a 61% increase! (Médiametrie 2022).

This important growth is partly linked to the health crisis: The rise in video conferences and excessive screen time led to fatigue from computers and tablets, making headphones a much more practical alternative.

During the first lockdown, Pyramidale Communication launched RARE à l’écoute, the first podcast dedicated to rare diseases — and it quickly became a major success.

43% of French people listen to podcasts to stay informed, 32% to relax, and 82% think it’s a good way to refocus on themselves… (Yougov 2022 report)

Healthcare professionals also express their preference for an audio content that is clear and easy to listen to, especially given their busy schedules.

But what exactly is a native podcast?

A podcast is digital audio content that you can listen to…

wherever you want…
whenever you want

thanks to RSS feed technology, and that’s what makes it so powerful.

Native podcasts: these are audio contents produced specifically for direct distribution to the public, without any radio broadcast (unlike program replays).

Designed to stand the test of time, we conceptualize your branded podcast with a method and a social media strategy that build a loyal community of listeners.

AT PYRAMIDALE COMMUNICATION, WE ARE NATIVE PODCAST SPECIALISTS!

The recipe for a good podcast?

High-quality storytelling
Selection of relevant and highly topical themes
To strengthen your position as a major contributor within your healthcare professional network

Are podcasts just another channel?

Podcasts do not replace other channels: they serve specific needs and objectives.

The key advantage of a podcast is is how easy it is to listen to: podcast platforms make audio content easy to reach.

In the healthcare field, this means content that is likely to be consumed by the general public: as specialists in medical information for healthcare professionals, we provide our expertise and benchmarking to address your regulatory requirements.

Creating your own branded podcast allows you to build close relationships with your community of healthcare professionals and establish your credibility, whether you are already a market leader or not (yet).

You deliver STRONG messages
You develop a GENUINE relationship
And above all, you give a voice to the healthcare professionals who matter to you

Testimonials from doctors interviewed during the launch of the RARE à l’écoute podcast

“Today, physicians cannot read everything. If a media like this can synthesize information on rare diseases, highlighting key elements selected by experts, it’s very beneficial for healthcare professionals as well as patients and families.”

Dr. G. Baujat – Medical genetics for RARE à l’écoute

“It only takes a few minutes of listening to stick in your mind, and if you are faced with a patient who is affected, even 10 years later, it could save a life.”

Dr. S. Dalkiliç – Gynecologist-obstetrician for RARE à l’écoute